Slotion - Beauty without Compromise
BRAND STRATEGY · VISUAL DESIGN
About the brand
Slotion is a beauty and skin care brand that provides leading-edge, safe and effective beauty products. The motto of Slotion is "luxury meets simplicity", the brand aims to optimize quality while maintaining an affordable price point.
Goal
Slotion is a skin care product that is both effective and luxurious. The goal was to create a brand strategy and design a logo with the same feel - simple, luxurious, sophisticated, and modern.
Role
Branding, Strategy & Visual Identity Design
Background
The Slotion name comes from the Latin word "slitere," which means "to spread on." The idea behind this name is that Slotion will be used to spread all over your body—from head to toe. It's also meant to be used in lieu of lotion or creams—it's not sticky at all! Slotion is so lightweight that you can use it anywhere, even on your face. They wanted to make sure that their customers feel confident using Slotion, because they know it will do exactly what it says on the bottle.
Brand Mission
The Slotion name comes from the Latin word "slitere," which means "to spread on." The idea behind this name is that Slotion will be used to spread all over your body—from head to toe. It's also meant to be used in lieu of lotion or creams—it's not sticky at all! Slotion is so lightweight that you can use it anywhere, even on your face. They wanted to make sure that their customers feel confident using Slotion, because they know it will do exactly what it says on the bottle.
The Brief
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Slotion has a small group of regular customers. Slotion now wishes to increase its reach by creating a unique visual identity.
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It has to be powerful enough to represent the brand's values and products, while also being classy enough to appeal to consumers who want to feel like they are getting their money's worth when they buy something from Slotion.
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In addition, it has to look good in any color scheme, so there shouldn't be any particular preference for one or another color scheme. Brand communication on packaging design should be ‘simple’ and ‘self-explanatory’. It should convey the feeling of luxury without being too pretentious or overstated.
Inspired by the beauty of nature, Slotion blends the most exotic ingredients with technologies to create proprietary formulations. Its unique formulation creates a rich, creamy texture that feels luxurious and deeply nourishing on the skin. Formulated with hyaluronic acid and other natural active ingredients, it also delivers all-day hydration while reversing signs of aging.