Short Video Creation Made Easy with the Rizzle App
PRODUCT DESIGN · MOTION DESIGN
Overview
Rizzle is an Indian short video & series platform where every creator hosts multiple channels, music-based videos, vlogs, comedy shows, and even scripted short series. It is the next evolution in short videos that allows users to create their own content and get recognized.
Rizzle developed features to create quick trending videos like Rimix, Templates, Filmi, and Titan for its tier-2 and tier-3 audiences. These features led to an overall 46% increase in DAU and a 13% increase in MAU. Daily video creations have increased by 55% since April 2021. Currently, these are patent pending technologies. Filmi is one of the most popular and growing features on the app currently.
Goal
To improve the overall visual branding, virality and design user experiences for the tier-2 & 3 audiences so that they can create trending videos instantly.
Role
Visual and Motion Graphics Designer
The Problem
As a short video platform, Rizzle did not have any features for quick video creation on the app, leading to only 10% of users creating videos on the app. Many other competitor apps like Sharechat and MastApp took over the market of video creation as they made trending video creation and sharing easy within the app.
The tier-2 and tier-3 audiences of Rizzle use low-end mobile devices with a below-average camera and mostly create videos independently. They do not possess advanced equipment or use professional tools to create videos.
The Challenge
Allowing the average users or creators to easily create videos with an instant and quick process. This will not only ease the video creation process but also motivate people to create more trending video content. This would in turn increase sharing of video content and attract more people to Rizzle.
Insights
Trending and viral video content require a great video creation crew and not a one-person job. By putting these important points in mind, we have deduced the needs of two different types of audiences by researching & observing the trending video content in the short video industry. Their needs are different but creating features of specific needs to target two types of audiences like introverts and extroverts to convert a few viewers into creators.
As introverts do not prefer to show themselves in front of the camera but like to share a combination of photos or videos such as creating and sending good morning videos to their circle of friends. Whereas extroverts always like to show or perform themselves in front of the camera and showcase their creativity and become viral.
The Solution
Considering both types of personalities, the features designed for introverts are Rimix and Templates. Similarly, Filmi and Titan features are designed for extroverts.
Templates
Transform still photos into sensational short videos and status videos for WhatsApp and Reels. Choose from over 1000s of beautiful templates for every occasion and mood. Share without watermarks and it's free forever.
Rimix
Create billions of video mashups in a few seconds seamlessly. No editing skills or tools are required, and it's the world’s first video mixing feature for short videos.
Filmi
Perform on your favorite music and Rizzle gives your videos an instant magical makeover using AI & ML Powered special effects. With one-touch transformation, add Bollywood spice to videos and go viral. The auto effects are synchronized to the beats of music or even dialogues.
Titan
Make funny video memes for free by using AI-ML-based body extraction, object shrinking & enlargement to make videos that go viral.
Most Popular
Among all of the features, Templates have been the most popular feature on the app currently. Titan has been the feature to create magical meme videos that has unlimited freedom, creativity and fun. Rimix and Filmi can create video mashups and special effects videos very seemlessly.
After constantly improving the experience of templates and using new and improved technology like face detection, green screen, and body extraction the overall app popularity has increased.